If you read Malcolm Gladwell’s The Tipping Point you’ll remember a concept he called ’stickiness,’ the quality of an idea or phenomenom to ’stick’ and become widespread in a culture or marketplace. Chip and Dan Heath have taken that concept and run with it in their book Made to Stick:Why Some Ideas Survive and Others […]

In the past year we’ve discovered audiobooks at our house. We always knew about them and had listened to a book here and there but tapes and CD’s just weren’t terribly convenient. But now our family lives on planet iPod and that has changed everything. The convenience of iPods, Sony PSP’s and any other MP3 […]